What are the pros and cons of bootstrapping vs raising capital?
Fundraising, Starting Up September 5, 2019
There are some pretty major tradeoffs between bootstrapping and raising capital. Both can be good or[…]
What’s the difference between an accredited and non-accredited investor?
Startup Advising & Investing April 20, 2019
According to the SEC, an accredited investor has to meet the following criteria: Have a net[…]
What are the step functions of growth marketing?
Growth, Marketing April 1, 2019
Overview of the step functions of growth
What are the pros and cons of branding under a personal name vs a brand name?
Branding March 31, 2019
Know that if you ever have the desire or need to re-brand and/or re-position, you will[…]
I have to bootstrap my logo design. How do I make sure we are not screwing it up?
Branding March 31, 2019
You call it logo. I call it brand identity. Just sounds so much more important. Why? Because it is darn[…]
Which type of brand name is right for my startup?
Branding March 31, 2019
Descriptive Example: Match.com Advice: Great as it immediately conveys what it is/does – only if you will[…]
How do I create a strong positioning statement?
Branding March 31, 2019
Oh yes, the good old Positioning Statement; used for decades, it still is the single most powerful tool[…]
How can my startup create an emotional connection with my potential customers early on?
Branding March 31, 2019
Startups often have an idea, then search for an audience. That audience in turn tells the[…]
I need to start branding my startup. Where do I begin?
Branding March 31, 2019
Here are the 4 essentials. I provide more in-depth tips on each topic through these links:[…]
When is the right time to hire outside help to assist with my startup’s branding?
Branding March 31, 2019
Hire a consultant before you make decisions on the positioning and the name. After that you[…]
How can I brand my startup with a very small team and a limited budget?
Branding March 31, 2019
You brand yourself by walking the walk: by representing the positioning of your startup, by talking[…]
Does my early-stage startup even need branding?
Branding March 31, 2019
You can never start thinking about branding early enough. Branding is the DNA of your new[…]
How can we embody our core values?
Company Culture & Hiring March 31, 2019
Deriving your venture’s core values early on is essential to formulating a strong brand from within.[…]
I am in it for the longterm. How can I craft a timeless brand identity?
Branding March 31, 2019
If I say “Coca-Cola,” you probably see the cursive typeface, red and white colors, curved bottles, and polar[…]
Do I need to think global when launching a local startup?
Branding March 31, 2019
To think about cultural diversity means inclusivity, not exclusivity. It speaks to today’s Zeitgeist. You think globally,[…]
How can I get unbiased feedback on my startup’s name?
Branding March 31, 2019
Two years ago, I had an epiphany. And I did what entrepreneurs fear most after successfully[…]
How do I define my brand personality?
Branding March 31, 2019
What is your brand personality? Hint: It’s not your personality. It’s not your team’s vibe. It’s not the[…]
Can my E-Mail signature serve as a branding tool?
Branding March 31, 2019
Rarely given much thought in brand creation or marketing efforts, your email signature can sometimes be[…]
How can I increase my productivity as a founder while gaining clarity?
Entrepreneurship March 31, 2019
The key to entrepreneurial success lies at your doorstep We read a lot about the steps[…]
How to trust my decisions as a founder?
Entrepreneurship March 31, 2019
I run a brand consultancy that advises new ventures on a distinct and definite brand direction to take. We[…]
How to successfully introduce your startup in conversations?
Marketing March 31, 2019
Like everything in your business, you should not focus on the what, when and how initially,[…]
Should I develop proprietary nomenclature for my startup?
Branding March 31, 2019
Getting a venture off the ground is tough. Competing against similar startups and established players along[…]
Do I need a positioning, mission, and vision statement?
Branding March 31, 2019
Creating a positioning statement, a mission statement and a vision statement. Not to mention the mighty elevator pitch.[…]
What color is right for my startup’s brand identity?
Branding March 31, 2019
Life is full of give and take, and so at times one finds himself partaking in[…]
How to remain an empathetic brand when your startup hits the jackpot
Branding March 31, 2019
Here are some tips on how to deal with the associated brand risks for when your[…]
