Growth Mar 11, 2019
Growh hacking is the unfortunate name given to a set of tactics used to help grow a company via hypothesis driven tests. Growth hacking typically works across the marketing and product funnel and is a process used to run a series of growth tests (experiments) that help drive up core metrics.
A growth team or a product team typically are the owners of growth hacking within a company. The team will look at all aspects of the customer or buyer journey, and will find areas where they believe they can increase key metrics at any stage. Once an idea is identified, the team will likely build a test using a hypothesis and set of action items, will determine how to measure or analyze the results, and will get to work launching the test.