Author of the bestsellers 'How to Launch a Brand' and 'Bigger Than This – How to turn any venture into an admired brand,' a columnist for Inc. and Forbes and Founder of FINIEN, a consultancy specialized in creating strategic, verbal and visual brand clarity. For 12 years Fabian has been running the highly successful branding agency Geyrhalter & Co, working for clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City of Los Angeles and John Varvatos.