When you’re running a growth team or working as a growth marketer, you’ll likely be getting growth test ideas from across your company, from customers, and you’ll also likely be thinking up new ideas day in and day out. One thing I’ve caught myself and others doing is jumping right into running growth tests without actually having a well enough thought out hypothesis that includes how you’ll measure the impact of your test against a control. (If you’re unsure how to build a control, here’s a quick post about how to do so).
Growth test example template
By doing/not doing _______ we believe that _______ will be impacted by _______.
The control is what we are measuring against. It’s sometimes referred to as a baseline.
Enter the details of the test here.
How will we measure the results of the test? I usually put this into table format in google sheets (or excel).
Put the verbose result notes here.
Put your key takeaways here.
Downloadable PDF of template
If you want to run legitimate tests, I put a quick framework (template and test with results) that you can download below.