When you’re running a growth team or working as a growth marketer, you’ll likely be getting growth test ideas from across your company, from customers, and you’ll also likely be thinking up new ideas day in and day out. One thing I’ve caught myself and others doing is jumping right into running growth tests without actually having a well enough thought out hypothesis that includes how you’ll measure the impact of your test against a control. (If you’re unsure how to build a control, here’s a quick post about how to do so).

Growth test example template

Hypothesis
By doing/not doing _______ we believe that _______ will be impacted by _______.

Control
The control is what we are measuring against. It’s sometimes referred to as a baseline.

Test
Enter the details of the test here.

Measurement
How will we measure the results of the test? I usually put this into table format in google sheets (or excel).

Results
Put the verbose result notes here.

Takeaways
Put your key takeaways here.

Downloadable PDF of template

If you want to run legitimate tests, I put a quick framework (template and test with results) that you can download below.

Written by

Craig Zingerline

I’m Craig, and am a 6 time founder (4 startups & 2 agencies) and have advised or consulted for close to 100 others. I’m a top rated speaker, mentor, and startup advisor who believes every company has growth potential to unlock.