Is there a precedent for hiring a startup executive whose sole purpose is finding venture capital?
Fundraising October 30, 2018
Many CEO’s spend 90% of their time on raising money, so you could argue that there[…]
Why is entrepreneurship so difficult?
Early Stage Life, Go to Market Strategy, Starting Up October 30, 2018
Well, where to start? People probably think you’re crazy because you have an idea that maybe[…]
Why do startups fail?
Starting Up October 20, 2018
1. You run out of money Most startups fail because they simply run out of runway.[…]
What questions should you look for from a candidate when interviewing them?
Company Culture & Hiring October 19, 2018
I always expect the normal questions around market size, founding team, where the idea came from,[…]
Is it silly for a new founder to call themselves the CEO of their brand new startup?
Early Stage Life, Starting Up October 19, 2018
It depends! If you start a company to call yourself a CEO then yeah, you probably[…]
How do you get from nothing to something?
Product Management, Starting Up October 18, 2018
Starting from scratch is hard work! How do you go from having nothing to having something?[…]
Is it possible to start a company an industry that you have no experience in, and are there any successful examples of that happening?
Go to Market Strategy, Starting Up October 14, 2018
Yeah, it’s definitely possible. In fact, if you start a company in an industry that you don’t[…]
What are my thoughts on Accelerators and incubators?
Fundraising October 14, 2018
I think they’re generally fantastic if you get into the right one. The one that I[…]
How do tech startups succeed?
Early Stage Life, Product Management October 14, 2018
Startup life is a long journey and much of succeeding as a tech startup is just[…]
Are startups a smart investment option?
Uncategorized October 14, 2018
If you ask most angel investors, they’ll say that startups are probably one of the riskiest[…]
What are the different types of advertising?
Marketing October 14, 2018
I get a lot of questions on the different types of advertising. And there’s a few different[…]
What is performance marketing?
Marketing October 14, 2018
Performance marketing is just a fancy way of saying paid marketing and leveraging paid channels that[…]
What’s the optimal growth team comprised of?
Growth October 13, 2018
Growth marketer – somebody who has top of funnel marketing skills and awareness of user acquisition. Ideally this[…]
How is marketing different from growth?
Growth October 12, 2018
Growth and marketing are very much related. Many growth teams work under the product organization because they[…]
What is a growth team?
Growth October 12, 2018
A growth team sits at the intersection of the product management, sales, and marketing teams. The primary[…]
What are the top key hires for my startup?
Company Culture & Hiring October 9, 2018
So you’re going to want to look at your own strengths as a finder and identify[…]
As a company founder, were there any early hires that almost ruined the company?
Company Culture & Hiring October 9, 2018
Yes – I’ve witnessed this more than a few times. But there are 2 situations that[…]
What does a growth team do?
Growth October 9, 2018
A growth team lives at the intersection of marketing, product, and the end user. Their primary[…]
What’s the biggest mess-up you’ve seen from an intern or very junior employee?
Starting Up October 9, 2018
One time at an email marketing company that I (Craig) was working at, we had an[…]
When should I hire a product manager?
Product Management October 9, 2018
When you and your team can no longer effectively prioritize the product development lifecycle against other[…]
What’s the value of an idea?
Product Management, Starting Up October 9, 2018
What’s an idea worth? Some famous entrepreneurs as well as many people say it’s $0. Perhaps[…]
What does a product manager do?
Product Management October 9, 2018
A product manager typically is the “owner” of the vision and execution of a product or[…]
How do I know I’m building the right features?
Product Management October 9, 2018
The art of product management is determining what features to build, in what order, to maximize[…]
What’s an MVP?
Product Management October 9, 2018
An MVP is a minimum viable product – a term coined by Eric Reis in the[…]
How much money do I need to raise to build my startup?
Go to Market Strategy, Product Management October 9, 2018
That’s a great question, and the answer can be pretty nuanced, but I’ll attempt to give[…]
