What are the different types of advertising?
Marketing Oct 14, 2018
I get a lot of questions on the different types of advertising. And there’s a few different flavors of advertising to walk through.
- There’s traditional print advertising, which is has been declining in the last decade or so. For print advertising, advertisers will look at inventory that is offline and buy space for their ads in the paper.
- There’s out of home (OOH) marketing. Digital billboards, experiential marketing, pop-up marketing, car and bus wraps, bus stand advertising – this is all in the OOH bucket.
- There’s digital advertising, consisting of paid digital (facebook, linkedin, snapshat, etc), search engine marketing (SEM), affiliate marketing & more.