What does a growth team do?
Growth Oct 09, 2018
A growth team lives at the intersection of marketing, product, and the end user. Their primary function is to connect product value to the base of users using the product, and to drive key metrics up – revenue, DAU’s, retention, etc.. If the growth team also “owns” customer acquisition, then they are also playing a key marketing role in driving awareness of the product and acquiring users to visit the app or site.