Growth marketing is a form of marketing that looks at every channel, every source, and even every step of the buyer journey or user acquisition funnel and looks for areas to grow. So growth marketing differs from traditional marketing in a couple of ways, namely, that traditional or digital marketing teams are primarily focused on getting people to the website or to the app, whereas the growth marketing team is going to be responsible for possibly that plus will also be responsible for all the main metrics inside of the product funnel as well around activation, purchase, retention and referrals.
