Will we see businesses start to employ Chief Growth Officers soon?
Growth Feb 07, 2019
I think we will start to see more chief growth officers as startups realize that having someone or a team working on growth up and down the marketing funnel, and within and around the product makes a ton of sense. The interesting aspect to growth teams is that they are connected to but not owners of any real function or feature set, so they can be agnostic in terms of where, when, and how to implement growth tests. They can be neutral and not carry the baggage the people closer to the ownership roles within marketing, product, engineering, and even sales may have.